The Purple Prize

An opportunity to co-learn with community and socialize a different framework for thinking about technology, innovation, and their role in creating a better future for all who call Hawaiʻi home.

We help teams build mission-driven startups optimized for community abundance and environmental regeneration.


Hoʻohui is our new, easy to use knowledge base for Purple Prize teams and anyone interested in learning about indigenous and place-based innovation.

An Indigenous Technological Innovation Challenge

The Purple Prize is an innovation competition that brings together people across sectors to build technology solutions that create value for land and people. Purple Prize projects are forces for sustainability and systems-change and are the foundation of a local technology sector rooted in Kanaka Maoli values.

We believe that the exponential power of technology can be a vessel for scalable, positive impacts when innovation is grounded in the ethos of Native Hawaiian culture; cross-pollinates with the priorities and competencies of the related fields of social entrepreneurship and sustainability; and builds impactful, scalable technology companies that transform the status quo and plant the seeds of an Indigenous innovation ecosystem here in Hawaiʻi.